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Got your copy of Iceberg Philanthropy yet?

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Testimonials

  • David Love says “If you’ve only got time to read fundraising book this year, read this one.”
  • Judith Nichols says that “Iceberg Philanthropy challenges today’s fundraisers to think about tomorrow.”
  • Malcolm Burrows says that “Iceberg Philanthropy shakes the dust off traditional planned giving.”
  • Senator Terry Mercer says that Iceberg Philanthropy is “quality work from quality people!"

Reviews

  • "Read this book and double your fundraising income," November 15, 2007
    By Thomas Ahern
    "The core of this controversial book is original research funded by its publisher, Canada's FLA Group, and Mal Warwick. The research quizzed donors who made frequent small gifts about their charitable bequest intentions -- and discovered an almost-untapped philanthropic bonanza. Of course, everyone's heard about the huge transfer of wealth that will occur as the generation that birthed the Boomers passes from this earth. Relatively little of that transfer currently ends up in charities' pockets, though. Why? Because the major gifts' strategy pursued by most charities is dead wrong, this book convincingly argues. If your charity does well with direct mail, you can do very well indeed with charitable bequests, perhaps even doubling your income. I read the book on a two-hour flight. It won't take you long to see if this new way of marketing end-of-life giving is right for you."
  • Read what Jill Nelson Director, Planned Giving, and Greg Lichti Director, Major Gifts, The Princess Margaret Hospital Foundation, had to say about Iceberg Philanthropy.




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