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• Updates
• Books
• Presentations
• Articles
• Podcasts
Updates
Books
We're great believers that smart fundraisers don't just read fundraising books. Here are some that we recommend highly.
And, once you've read a book on our list, we'd love to hear your review!
New for 2009
The Story Factor
By Annette Simmons
2001, Basic Books (Perseus Book Group)
Great fundraising is great storytelling – end of story. In this engaging and fascinating book, Simmons takes us through the ‘anatomy’ of compelling stories and gives great direction on improving the stories we all tell every day. An absolute must read.
Beyond Buzz
By Lois Kelly
2007, AMACOM
Fundraisers are abuzz with the potential that new media offer to us. We’re all anxious to leverage Facebook, Twitter, YouTube and MySpace (to name just a few) to find those new dollars. But before we venture forth, we should take a few hours to read this book. Lois Kelly makes a powerful argument that buzz without meaning will be yesterday’s news in no time. Thoughtful, well-written and fun to read.
The 4-Hour Workweek
By Timothy Ferriss
2007, Crown Publishers (Random House)
This book is for those of us who know we need to manage proactively – but find ourselves spending too much time responding and firefighting to move our agendas forward. Ferriss has innovative takes on how we can manage the demands on our time, limit the distance we need to stretch and incorporate quality of life into our careers. You may or may not take to this one – but it’s definitely worth a flip-through if you think you need to change the way you do things.
A Whole New Mind
By Daniel H. Pink
2005, Riverhead Books (Penguin Group)
This book is amazing! Pink clearly makes the case that automation, abundance and Asia have transformed our economy and society from the Information Age to the Conceptual Age. In the new world (and new economy) holistic right-brainers are on the ascendant – while the left-brain linear skills of computer programmers and lawyers aren’t what they used to be. Pink compellingly lists the ‘six senses’ (design, story, symphony, empathy, play and meaning) that will propel success in this new and exciting time. This book is mind-bending – and just plain fun to read.
Check out some of our previously recommended books.
Presentations
Powerpoint Presentations
2009 AFP Ottawa Fundraising Day – Once Upon A Time (The Art of Telling Stories)
2009 AFP Ottawa Fundraising Day – Passion Zone
2008
90 direct mail tips in just 45 minutes (PDF)
2007 Fundraising Essentials
2006 Iceberg Philanthropy
2006 Listen for Money: Understanding National & Global Perspectives Through Research and Surveys
2006 CAGP Calgary The Iceberg Effect
2005 CAGP Calgary The Iceberg Effect
2005 United Way Canada DM Ain't for Amateurs
2005 CAGP Quebec-I am Contrarian
2005 AHP Canada - What Works in Today's DM Market
2005 AHP Canada Fundraising is PR PR is Fundraising
2005 AFP Ottawa Fundraising Day-The Fine Art of Leveraging
2005 AFP Ottawa Chapter Accelerating Your PG Program
2004 AHP Leveraging Market Research
2003 Smart Communications
2003 Moving Direct Mail Donors to Legacy Gifts
2003 FLA Client Satisfaction Survey Results
2003 AFP Donor Poll Results
2002 AFP Ottawa Chapter Smart Marketing
2001 CSAE Marketing 101
2001 CSAE market research
2001 CSAE market communications
2001 Crime Stoppers Fundraising Essentials
2001 Algonquin College Strategic Marketing
2000 Are you up for a capital campaign
Articles
We pride ourselves on research, innovation - and sharing new knowledge. We're always being asked for reprints of articles we've published in the past - so we thought we'd post them here so everyone can take advantage. We hope you find something here that you find useful.
The Passion Zone – Fraser Green, April & May 2009
De-siloing fundraising, by Pat Porth, January 2007
Fraser Green & Tony Myers six part research series, 2006
Decima Research, by Jose van Herpt, December 2005
Front and Centre Investment Article
Front and Centre Contrarian Article
Hiring the Right Fundraiser
Leverage Article
Motivation for Planned Giving
Planning for the Downturn
Seven Tips to Smarter Giving
Smart Marketing AFP Baltimore
005 AFP Baltimore Smart Marketing Handout
2004 Canadian Fundraiser Your Donors Have Spoken
2004 Leverage-The Future of Direct Mail Fundraising
2003 Front & Centre PG from a Contrarian's Point of View
2002 Hiring the Right Fundraiser
2001 Motivation for Planned Giving
2001 Letter to clients Planning for the Downturn
2001 Front & Centre Measuring Your Donor's Value
2001 Citizen Article - Seven Tips to Smarter Giving
Podcasts
We know you're busy. We also know that everyone doesn't get all their information from the printed page. That's why we've introduced our Smart People Podcasts. Just download and listen to some of the world's smartest people give you the information you need to be the best fundraiser you can be.
November 2006 - Polling donors and prospects can give you a strategic edge in today's demanding Charitable Marketplace. Join Fraser Green as he talks with Jim Matsui - one of Canada's most respected pollsters
November 2006 - Join Fraser Green as he talks with the University of Calgary's Tony Myers about the critical role research can play in your fund development program
June 2006 - Fundraising today is a tough business. Join FLA's Fraser Green as he talks to Bernard Gauthier - one of Canada's smartest and most successful communications professionals
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