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The FLA Group is a fundraising consulting firm that has established global leadership at synergizing direct marketing, market research and leveraging larger gifts from 'ordinary' donors.
Three principals own The FLA Group. Jose van Herpt, CFRE, Beth McDonald, CFRE and Fraser Green, CFRE are fundraising's version of the Beatles. Each of them has a unique personality, skill set and style. Yet in combination, the synergy of these individuals is something very special.
Together, Beth, Jose and Fraser have been involved in the not-for-profit sector for more than sixty years. They've been Executive Directors, Board Chairs, volunteers, staff fundraisers and consultants with charities that truly cross the spectrum of the non-profit universe.
Jose van Herpt, CFRE
One of Canada's leading direct marketing practitioners since 1982, Jose has honed her skills with a wide variety of charitable causes in direct mail, telefundraising and e-appeals. Jose is Canada's most well-rounded direct response expert. Her genius is her unique ability to marry innovative strategy, authentic copy, creative design, tight production management and cutting edge analysis.
Today's market doesn't allow for any slipups. Jose's direct response work with FLAdirect is as airtight as it gets. |
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Beth McDonald, CFRE
Beth is a project management genius. Beth manages LegacyInnovation© programs for clients, where her background in research and group facilitation enables her to draw accurate and useful information from our clients' donors.
Clients marvel at Beth's organizational abilities - including her ability to get programs delivered on time and on budget. Lots of consultants are great at talking the talk. Beth is truly a sector leader in walking the walk. |
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Fraser Green, CFRE
Fraser has been a marketing specialist since 1980. Fraser is a self-described 'market research freak' who is a sector leader in applying proven research techniques used in business and government into the charitable sector.
Fraser believes strongly that the key to taking your fundraising program to the next level is to know your donors better. He has shown time and time again that the simple trick is to ask them! Fraser was instrumental in designing our DonorPoll©, DonorGroups© and ProspectQualifier© tools and offering them to clients. |
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FLA Group's Staff
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