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 Your potential fit with The FLA Group depends as much on you as it does on us. You're a great client candidate if your charity has some or all of the following characteristics:
• You built a wide donor constituency through the 1980s and 1990s, using direct mail as your primary fundraising tactic.
• Running your direct mail program is more challenging - and less efficient - than it was ten years ago.
• You're looking to increase net revenues by strategically leveraging higher order gifts (monthly, major or bequests) from your 'ordinary' donors.
• You know that the fundraising world is changing - and that you need to keep pace with those changes to maintain success.
If you see yourself in these descriptors, it would be a good idea to talk to us - and explore the possibility of a relationship. We're always happy to spend some time with potential clients - at no charge to them - to see if the fit feels right for both of us.
Our work is driven by a set of clear and consistent values - that apply equally to our relationship with our clients and our clients' relationships with their donors.
• Innovation: We know that we must constantly improve our consultancy offerings in order to keep pace with the demands of our clients. FLA conducts continuing cutting-edge market research to stay ahead of the pack. Our clients must also keep improving their offerings to donors if they want to keep the donors' interest and support.
• Transparency: FLA clients expect - and deserve - nothing short of total honesty, transparency and candor from their consultants. Our clients' donors also expect the same from them. In today's world, there's no excuse for fudging or short cuts.
• Respect: We know that every client is unique - and that every client deserves our full attention and respect. In today's environment, taking a client for granted is the worst mistake a consultant can make. At the same time, our clients must not only strive - but succeed - at making each and every donor feel recognized and valued.
• Value: We are absolutely determined to deliver excellent results for each and every dollar we earn from our clients. We don't strive to be the cheapest consultants around - but we do strive to deliver excellent value to our clients. Our clients must also deliver - and be seen to deliver - excellent value for dollar to their donors.
And, last but not least...
• Solid relationships: The client-consultant relationship is just like any other human relationship. It must be built on a foundation of honesty, trust, effort, understanding and empathy. Our clients also understand that their donors expect the same kind of treatment in exchange for their continued support.
FLA's Promise to Clients
The partners and staff of The FLA Group are dedicated to make the experience of being a client a special one. To that end, we make the following commitments to you:
• Members of the FLA team will keep abreast of trends and innovations in fundraising and marketing. We will continually invest in providing our people with the latest information available - and sharing useful information with clients.
• Every client is unique. The FLA Group commits that it will always use its knowledge and experience to tailor fundraising solutions that truly fit the client - and its donors.
• Clients raise money to fund important programs. The FLA Group will always price its work fairly and reasonably.
• Trust is an essential element in any relationship. We know that we have to work very hard to earn our clients' trust - and that we have to continue to work as hard to keep it.
• Clients have every right to expect integrity from their consultants. The FLA Group promises to always conduct itself in the highest ethical manner.
• Clients can expect frequent and timely communication from their consultants. Our goal is that a FLA client never feels neglected or taken for granted.
Our company's strategy is a simple one. If we treat our clients right, they'll become our sales team. That's why we dedicate our energies to superior client service - rather than advertising and marketing.
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