SOS Children’s Villages Canada found a unique offer niche between the areas of child sponsorship and monthly giving with this innovative package. Donors were offered the opportunity to support a SOS family (adoptive mother with several abandoned or orphaned children) for $9 a month. The package contains ‘snapshots’ of SOS children to bring the donor in closer. This package converted between 1% and 2% of the active, single-gift donor file to monthly giving at the $9 entry level.

In direct mail fundraising, there’s simply no substitute for testing – and the Canadian Cystic Fibrosis Foundation (CCFF) knows it. The CCFF had a solid package in its portfolio that included a notepad-label premium. This package performed very well, but we wanted to see if we couldn’t raise the response bar a little more. The inclusion of a pen in the package added a full 5% to the donors’ response rate. The ‘pen package’ also pulled a 5% response rate as a prospect mailing – and cut the donor acquisition cost almost in half!

This ‘high end’ renewal package has been a winner for the Mount Sinai Hospital Foundation. Donors with recent gifts in the $200+ range received a more personalized package asking them to renew their support. Packages like this generate revenue in the range of $15 to $25 for every dollar spent – and an average gift between $400 and $600. It pays to segment!