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If You're Standing Still, You're Falling Behind
Select the following link to view the Donor Poll results.
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Competition for the charitable dollar today is fierce. Donors are more sophisticated and more demanding. Other charities are fighting hard to win your donors over to their cause.
We may not like to think it - but it's true.
What can you do to stay ahead of the game? The answer is simple.
Know your donors better than your competition does. If you can understand your donors, deliver what they want and communicate with them effectively you'll win - and your competition will wonder how you did it.
DONORresearch© is Your Competitive Edge
The business and public sectors have made effective use of intelligent market research for decades. Yet, we in the charitable sector tend to see it as a frill that we canít afford.
Those days are over. Smart charities are going to learn that intelligent use of market research is a strategic investment that will dramatically drive up the bottom line.
Canada's Market Research Leader in the Charitable Sector
DONORresearch© is a unique synergy in Canada.
It combines proven market research tactics with an in-depth knowledge of charitable fundraising. Nothing else offers such breadth and depth of fundraising experience and market research expertise.
DONORresearch© is based on a surprisingly simple premise. If you want to know how to raise funds more effectively - just ask your donors. Because, they'll tell you!
Three Research Tools That Will Drive Your Bottom Line
DonorPoll© offers you sound, statistical data on who your donors are and what they think. Polling your donors can test your brand's strength, discover how your donors prefer to give, tell you why your donors give - and tell you who exactly your donors are.
DonorGroups© allows you to hear your donors speak 'in their own words'. Small focus group discussions enable you to dig deeper into donor motivations, attitudes and preferences.
ProspectQualifier© is an innovative new tool that enables your donors to self-identify as prospects for upgraded giving. If you ask them the right questions - and evaluate their answers properly - they'll tell you whether or not they're interested in making monthly, major or legacy gifts.
Does DONORresearch© Work?
You bet it does.
• Our poll of Canadian direct mail donors found that 17% of them have already made a gift to charity in their wills - and a further 18% are likely to do so within five years.
• DonorGroups© have given FLA a wealth of information on how donors want to be solicited, communicated with and stewarded. We've done more than 40 of these groups in the past two years - and we've learned a lot that will assist you with your fundraising program.
• ProspectQualifier© has generated $8.4 million in bequest expectancies for six clients - and we didn't even solicit a gift.
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