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Know Your Bequest Potential?
Use our Legacy Calculator to find out...
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Millions of Dollars are Flying Under Your Radar Screen
If you run a direct mail program, you're sitting on a gold mine.
The FLA Group's poll of Canadian direct mail donors showed that:
• 83% are over the age of 55
• 97% already know they can leave charitable gifts in their wills
• 92% of these donors already have wills
• 17% have already named at least one charity in their wills, and
• a further 18% say they're likely to do so within five years.
The majority say they've never been asked by a charity for a legacy gift!
If you have an active direct mail donor base of 50,000 names, you're sitting on $20 million in legacy gifts‚ and we'll bet you don't even know it.
Only FLA knows how to best leverage those considerable legacy gifts from your direct mail donors.
FLA Group is the global leader at generating gifts in wills from 'ordinary' direct mail donors. If your charity does direct mail, you need to talk to us about leveraging $20,000 bequests from your $35 donors.
Why Should You Invest?
It's simple really.
Direct mail has become incredibly competitive. Margins are inching down. The 'civic' generation (who gives in the mail) won't be with us forever.
Yet, this same generation - while living on modest incomes - is asset rich. And, these donors are very open to making bequests to their favourite charities.
Your competition hasn't seen this opportunity - yet. Planned giving officers are still having tea and banana bread with wealthy donors. They're ignoring the broad constituency of ordinary donors who have this incredible potential to give.
This is your chance to get to those donors before your competition does. And, since the average direct mail donor supports ten charities or more, doesn't it make sense to get there first?
Does it Work?
Let's look at three examples of of organizations who came to FLA for help. Early on in their cultivation programs, these charities had the following results without even asking for a legacy gift.
• an international development NGO found $1.1 million in expectancies without any solicitation whatsoever
• a major teaching hospital had its donors volunteer $3.76 million worth of existing gifts in wills
• a national advocacy organization had donors reveal $1.62 million in bequest gifts without asking them for legacy support
Look closely at your direct mail budget. If you're lucky, you're probably making about $3 in revenue for every $1 you spend on the mail program.
How would you like to earn $20 - or even $50 - back for every dollar you invest in legacy marketing? We can show you how.
Leveraging legacy gifts from ordinary donors is the right idea at the right time. It's that simple. The question is - are you the type who'll seize a great opportunity when it's right in front of you? If you are, get in touch!
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